This is the age where businesses are increasingly getting aware of the relevance of having mobile apps for products/services offered by them. But unfortunately, several companies are bogged down by lack of knowledge on the precise manner of designing apps in a manner so as to enhance the mobile app adoption. A study carried out in the recent past highlights that, almost 40 percent of people relying on these apps are not contented with them.

In this respect, a fact is worthy of special mention. Nowadays, for a significant chunk of businesses, there is no issue in getting new users to download their apps. But the problem is that most of these businesses are unable to get their users to regularly use their apps.

The reason for that is easy to comprehend: the inappropriate design of apps! In order to avoid this issue, all that you need to do is to get educated on the salient points that help you in correctly designing the mobile apps. Once you do that, nothing is going to stop you from witnessing a dramatic rise in mobile app adoption!  

• Target audience: Firstly, an organization must have full clarity on the target audience for whom the app is being developed as well as their specific requirements.
• Portal-to-app and app-to-portal: Businesses should make sure that their portals and apps perfectly complement each other. In other words, when users access your website, interest must be generated in them to download the app. Likewise, when people start using the app, they should automatically be directed to the portal.
• Offers/discounts on apps: It is a wonderful idea to come out with special offers/discounts that are specific only to mobile apps.
• Game in the app: There is now no dearth for mobile users who love playing various games on their mobiles. As a matter of fact, it’s not an exaggeration to maintain that you hardly find mobile users who are disinterested in games. When gaming has so much popularity, why not introduce an app that is inclusive of a game, too? Here, you can incentivize users for any relevant inputs they give, through the game. Undoubtedly, this would lead to more users opting for the app, in due course.
• Same app in different types: Here you have one more key guideline, which demands attention from all businesses that intend to benefit from mobile apps. Each individual has their own preferences! Many users choose free apps that come with ads. Similarly, you also have clients who are willing to part with their money to buy apps that are free of ads. As a result, organizations have to ensure that two different types of the same app are available for users- paid apps and free apps.
• Uncomplicated app design: If a business disregards this facet, it would be detrimental to its long-term interests! The app has to be designed in such a way that users should find it easy to use. If the app encompasses complex elements, people will be unhesitant to just reject it. In the present-day competitive markets, no company likes to take such a big risk!
• Appropriate metrics: Please don’t develop a false sense of security, just based on the number indicating the total users who have downloaded your app. What really counts is how many of those people actually use the app regularly. You are advised to give priority to people actively using the app. Also, you should regularly devise innovative strategies as well as adopt industry best practices to increase adoption of your mobile app.