Gaining quality links has always been challenging task of search engine optimization. For more than a decade, search engines considered links as one of the important aspects in search rankings. Even though the emphasis on links has been reduced in Penguin 4.0, backlinks still continue to add value for rankings. Having a great content alone …
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Google implements search algorithms to identify and select genuine websites with good credibility and display prominently for a given search keyword. Among 200 parameters that are believed to affect the search rankings, penguin was designed to filter websites that are deemed to alter search results by spammy techniques. Before the major Penguin update was released …
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An URL is a human readable text which replaces the IP address of a website. It not only defines the site or page but also represents different levels of files and navigation structure of a website. From an SEO point of view, having a right URL structure is very important for rankings in search results. …
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Google’s ranking algorithm has changed overtime and the importance of links has decreased in search engine rankings compared to 10 years back. Back then, Google algorithm was synonymous with PageRank. Today, Google does not even update the page rank score. Yet, the links to a site are an important aspect of rankings even though 200 …
There are many articles that describe the disadvantages and ineffectiveness of cookie cutter SEO. But a totally innovative SEO solution is equally useless. The above reasoning could be quite surprising for many, but is truthful. In order to understand this reality, we need to get to know a few basic concepts. Best Practices in SEO …
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Google algorithms play a major role in providing relevant quality search results for the users. Google has software called Googlebot that goes around the web to scan and collect the information about websites. Based on the data collected by Googlebot crawler, indexing process takes place only for certain pages of a website. When a query …
Google makes various changes to its search algorithms to identify and select genuine websites with good credibility. Google launched penguin to correct spammy methods for getting ranked in search results. Link building was the major thing targeted in penguin updates. Earlier Penguin was a separate algorithm that was updated with the search results periodically. Between …
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