SEO is no longer about writing a lot of content or building a lot of links. The nature of the current algorithm has changed the focus, procedures and skills required to deliver top rankings. This change is more strategic and knowledge intensive. Unlike in the past, it’s not possible to deliver results by purely operational tactics.
SEO and PPC are the two popular search marketing methods that generate traffic to your website. While SEO generates free organic traffic to your website, PPC generates traffic for which you have to pay. In this article we will discuss why it’s better to go for PPC advertising along with SEO for better results.
With increase in popularity of social media and increase in number of social media users (18% increase from 2012 to 2013), social media marketing (SMM) has become one of the essential aspects of digital marketing today. The important aspect of SMM is its effective execution. This article talks about the effective ways of executing social media marketing.
Campaign-styled SEO like high volume low quality link building, forums, postings, comments, etc., are being treated as spam now. It is counter productive now i.e, it can kill your website and business. SEO has changed drastically. In this changing scenario, what is required to rank well is a new paradigm
Google announced “Hummingbird” on 27th September, 2013. It is the biggest change in Google and is not an update or data-refresh, but entirely a new search algorithm and affected 90% of searches. In this article, we will see how Hummingbird works and what small business owners and SEOs should know about it.
Date Published: 05-Nov-2013 | By: Kerry K Robinson ‘Landing page’ or ‘lead capture page’ is one of the important web pages on your website where you want your visitors to land when they come to your site during their purchase process. They could be visitors from search results, banner advertisements, e-mail newsletter or from other …
Continue reading ‘Elements That Constitute an Effective Landing Page’ »
Link velocity is the measurement at which a website gains backlinks in a given specific time period. Number of backlinks a website gets should be decent in number (no ideal number) and more importantly, they should be consistent in order to gain credibility.
