Information abundance is not about digitalization and copying but is about the perception, analysis, comparison, exchange, reuse and evaluation of facts. Prior to Internet, information is collected through different sources like books, newspapers etc. The curiosity to know the things happening around world is satisfied with Internet. Information availability prior to Internet: Information available for …

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The growth of the World Wide Web has been one of the major events in the second half of the 20th century. A big advantage of World Wide Web for businesses is the availability and quick access of information than ever before in the history of mankind. Businesses can access almost any kind of information …

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Marketing research specifies the information required to address the vital issues in decision making, designs methods for collecting information, manages and implements the data collection process, analyzes and communicates the findings and their implications. In simple Marketing Research is about researching the whole company’s marketing process. The Role of Internet in Marketing Research: Internet became …

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Research and information documents give useful insights on a specific point or data to understand the bigger picture of the subject. These documents are broadly categorized into three types as mentioned below based on their basic purpose – Analytical documents Informational documents Summary documents This is the first part of the article that talks about …

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