With the increase in number of e-commerce businesses, attracting customers to a website has become a challenging task for online businesses. Retaining customers who visited the website and achieving return traffic is also important in the present competitive environment. Web merchandising can be effectively used to achieve such goals.
Ranking in the first few slots of a search engine result pages (SERPs) is critical to the visibility of a website. In the present business environment, a company or its products will reach potential customers only when their website is visible in the first page of SERPs, for targeted keywords.
Web page layout is one of the key aspects of usability. An effective layout is all about how the elements of the web page are arranged in an easy-to-use structure for the visitor. The page layout should be simple, clean and facilitate in reading through the web page easier and faster. Consistency…
