Design thinking into your business process can add huge business value, ultimately ensuring that the products you design are not only desirable for customers but also viable in terms of company budget and resources.

• Design thinking helps to solve a complex problem and it encourages thinking
• Ensures the final deliverable meets objectives and client requirements
• Design thinking permits you to continuously expand your knowledge.
• It generates solutions that are comprehensive, not just incremental

It reduces the risk connected with launching new ideas
Design thinking will show prototypes to sponsor users early and too often. This ensures that new ideas stay on a course that will actually meet user needs while eliminating the churn and cost of bad ideas. The end result is product launches backed by more data and imbued with more confidence.

Significantly reduces time-to-market
With its emphasis on problem-solving and finding viable solutions, design thinking can significantly reduce the amount of time spent on design and development—especially in combination with lean and agile.

Cost savings and a great ROI
Getting a product to market faster that is successful offers many benefits to a business, the most concrete of which is to save the business money. Design thinking has been proven to yield a significant return on investment to teams that are applying design thinking practices. 

Improves customer retention and loyalty
A user-centric approach is the essence of design thinking. This approach has the advantage of increasing user engagement while also ensuring customer retention in the long term.

Fosters innovation
At its core design thinking leads to challenging assumptions and established beliefs or ways of thinking. It encourages various stakeholders to think differently.This leads to a culture that encourages innovation that extends across the organization not just within the design team.

Can be applied company-wide
Another great thing is it is not just for designers. It resistance the group thinking and encourages cross-team collaboration. What’s more, it can be applied to virtually any team in any industry.

Minimizing risk
As the process engages users and customers, the risks and uncertainty that come with innovation are minimized.

It helps you to think strategically
This is because you first have to assess each problem from all dimensions then map a strategy for tackling it.

More revenue and returns
A recent McKinsey study identified significant financial benefits of a human-centered design approach: 32% more revenue and 56% higher total returns. This extensive study goes to show that there can be significant financial, measurable outcomes and ROI that result from a consistent design thinking approach to business.

There have been several success stories of implementing design thinking including at famous companies like Starbucks and Nike. At the same time, this is an approach that will not only work at big companies but it will also work with small and medium-sized businesses.