Mobile phone usage has been rapidly adopted around the globe. The smartphone is a mobile phone with superior computing and connectivity than the regular mobile phone. The smartphone industry has been steadily developing and growing, both in market size, as well as in models and suppliers.

Worldwide mobile, internet and smartphone users statistics

• As of 2019, the number of mobile users worldwide is forecast to grow to 6.8 billion.
• As of July 2019, people who are actively using the internet are about 4.33 billion which is about 56% of the global population.
• People who are using smartphones are about 3.3 billion. This figure means that in the digital world, 42.78% of the world’s population(7.5 billion) uses a smartphone.

• China, India and the United States are the countries with large number of smartphone users.
• The number of smartphone users worldwide surpasses three billion and is predicted to further grow by 100 million in the next coming years.

Leading smartphone companies globally (by sales)

• Globally the leading smartphone companies are Samsung(23.0%), Apple(18.9%), and Huawei(11.8%).
• In 2018, around 1.56 billion smartphones were sold globally, reflecting stagnation in the smartphone market during the last few years.

Mobile data traffic

• In the year 2018, global usage of mobile data traffic is about 19.01 exabytes per month.
• In the first quarter of 2019, 48.71% of global website traffic is generated through mobile phones.
• Asia and Africa have a higher share of mobile web traffic which is more than the global average traffic.
• As of 2019, the highest number of the population who used their mobile devices for product research while shopping in-store is from Turkey and is about 97.6% of the total population. The lowest percent are from United Kingdom and are about 69.6%.

Global mobile usage versus desktop usage

• As of 2018, the average daily minutes of desktop internet usage per capita is about 39 minutes and mobile internet usage per capita is about 155 minutes.
• As per the data, a computer or laptop is the most used device to watch online videos and the next comes the smartphone.
• As of the first quarter of 2019, online orders placed from a mobile phone had an average value of 77.71 U.S. dollars and through the desktop has an average value of 118.66 U.S.
• As of 2019, global online shoppers spend an average of 5 minutes on retail websites per desktop visit and 4 minutes on a smartphone.

Worldwide mobile operating system market share worldwide

• Mobile operating system market share worldwide: Android-40.44%, Windows-35.32%, iOS-14.29%, OS X-6.4%, Unknown -1.59%, Linux-0.8%

Desktop vs mobile vs tablet market share worldwide

• Market share of devices worldwide:  Mobile(51.78%), Desktop (44.57%) and Tablet (3.65%)

Today a world without the internet is unimaginable. Connecting billions of people worldwide, if the internet is a core pillar of the modern information society, it is the smartphone that has enabled almost universal access to the Internet.

Sources:  The above data is collected from multiple sources including Statcounter, Statista, IDC