Email marketing is one of the effective and efficient ways to add sales and, maintain a connect with existing customers. It is also the most direct way to acquire new leads, convert potential prospects to customers, and retain current ones. Email marketing is a digital marketing strategy that has proven to be highly effective when …
Studies have already confirmed effectiveness of email marketing. In this article, we will be understanding the best practices for email marketing.
Competition in the digital marketing industry has been raging high, with startups and small businesses joining the race. You might get the feeling that your firm is lagging behind your competitors. In order to stay ahead in the competitive business space, you need to implement actionable measures from time to time. Almost every company in …
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Internet marketing is gaining popularity in recent years as more and more businesses are investing money on online promotion. According to a Nielsen report, online ad spend grew by 24% in 2011 over 2010. As per Zenith Optimedia, global ad spend will overtake newspaper expenditure by 2013 and by …
Email marketing involves sending marketing messages directly to the prospective customers. Emails are sent to a targeted list of recipients for promoting or selling, products/services made by a business. It is considered as one of the fastest, easiest and most inexpensive marketing methods. Unfortunately, like any other marketing strategy, email marketing too has it's own advantages and disadvantages. Following are some of the pros and cons of email marketing for small businesses.
