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Why Internet Marketing?

Last Updated: 20-Aug-2013

Internet marketing is the art of advertising your business on the Internet through an easily navigated, easily understood and easily found website. The objective of Internet marketing is to appear on top in all major search engines lists, create a niche for the company and its products and services, draw more searchers to the site, therefore generating more qualified leads and being able to obtain profits by transforming them into sales.

As a matter of fact, any business that offers products or services to consumers, should promote itself on the Internet because that's where their customers are. According to Internet world stats, there are 245.2 million people using internet in the United States.

Internet marketing surpasses other forms of advertising both in terms of quality and cost. The Internet has grown tremendously over the years ever since its birth in the late 1980s. People go online to shop for clothes, listen to music, get directions, and much more. Apart from being used for personal purposes, the Internet is also used to carry out business.

Online Habits Of C-Level Executives
Some facts about usage of the Internet in the United States:
  • There are 90 million broadband connections in the US.
  • Consumers now spend three hours a day online according to emarketer survey.
  • There is an average of 20% annual growth in internet advertising spending between 2006 and 2011.
  • Internet ad spending is expected to reach $51.8 billion by the end of 2013. The prior years spending was: $32.5B, $37.5B, $42B in 2009, 2010 and 2011 respectively.
  • The number of Internet users, and therefore your target audience, is growing by over 247 million people per year.
Online Habits Of C-Level Executives
Some facts about usage of the Internet in the United States:
  • Internet Marketing is comparatively inexpensive and offers a better value for money.
  • Potential customers find more detailed information on the company's website than they would on a half page ad or a 30-second commercial.
  • As potential customers come to your site, an immediate sales opportunity is created.
  • You get a wider audience for your products or services. A savvy Internet marketer can also help you use Internet marketing to better target your audience.
  • Your website acts as your salesman and is working for you 24 hours a day, 7 days a week.
  • Internet marketing makes it easier for customers to decide on purchases by providing relevant information directly from you. Allowing you to influence the customer's decision making process.
  • Compared to other forms of marketing Internet Marketing have a longer shelf life i.e. reaching the customer for a longer period. Unlike ads and commercials that are displayed one-time or for a shorter duration.
  • Many visitors to your website are likely to be interested in your company's products or services especially if they are being directed from a search marketing campaign. And are therefore warm leads!
  • The Internet removes limitations of your physical location thereby allowing you to showcase your entire inventory without geographical limitations.
Today society is in the middle of a technological boom. People do everything online and there is lot of potential in terms of growth. So, the Marketers must understand the need of taking their business online and enhane their growth opportunities.
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